Abandoned cart recovery

Checkout’s cross-border abandoned cart recovery is specifically developed for international customers who have not yet completed their purchase at checkout and abandoned items from their cart. This feature allows you to send delayed emails to international customers who were in your checkout. This gives you the opportunity to recover the order with a link to their cart and the option to offer a discount.

How it works 

With abandoned cart recovery, send an automated email to reconnect with international customers that have left your site and items in their cart without completing their order at checkout.

This automated email will contain the following:

• What they had in their cart
• A button to complete their purchase
• An enticing discount offer (optional, if you choose)

Zonos cart recovery emails are delayed by your choice of hours; the default setting is one hour after a cart is abandoned. Our standard email template adds your logo to the top of a clean and simple email. Customization is also available upon request.

Impact on conversion

Zonos merchants that turn on the abandoned cart feature typically see:

• A 3-5% increase in sales when no discount is offered.
• A notable 8-10% increase when offering a discount.

When your customer clicks the link in the email, they will be taken to their original cart with all their information prepopulated for them, making it easy to check out and complete their order.

The ability to offer a shipping discount is a huge win as shipping costs are generally the number one concern for international shoppers. All emails are translated to the shopper’s language and the totals/item amounts are displayed in the shopper’s currency; overall, these localized touches elevate the shopper’s confidence in their purchase decision.

Zonos recommends

Try offering your customer a shipping discount for abandoned cart recovery to increase the likelihood that they will return to purchase items initially left in their cart.

Getting started

Abandoned cart recovery is a feature included with Zonos Checkout.

Log in to Dashboard and click here to get this enabled.

Next steps

• International conversion - Learn more about how Zonos can help you optimize international customer conversion.
• Google Analytics - Get details of how you can add Google Analytics tracking for Zonos Checkout.
• Checkout settings - See what other settings you can modify with Checkout.

Related Decoder Guides

• Total landed cost - Learn what makes up a landed cost.
• De minimis values- Understand what de minimis is and the values by country.
• International shipping carriers - View their offerings and services.

FAQ

How do I enable this feature for Zonos Checkout?

Click here to be taken to your Checkout settings in Dashboard.