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Using Google analytics tools with Checkout

Learn how to implement Google Analytics 4 with Checkout

Checkout has built-in support for Google Analytics, which allows you to track your international customers' behavior on your store. You can use this data to improve your marketing and sales efforts and to optimize your store for conversions. Checkout only supports Google Analytics 4, the latest version of Google Analytics. If you're not already using Google Analytics 4, you can convert your existing Google Analytics property to Google Analytics 4 or create a new Google Analytics 4 property.

Because Checkout is a modal on your domain, there is no need to enable cross-domain tracking. In addition to basic visitor tracking, Checkout supports tracking conversion funnels automatically as your international shoppers move through the checkout process with no additional configuration required.

Optional - Convert your existing property to Google Analytics 4

If you have an existing property you've used for previous versions of Checkout that isn't yet upgraded to Google Analytics 4, you will need to upgrade it to use it with Checkout. You can do this in the Google Analytics dashboard:

  1. Log in to your Google Analytics account.
  2. Click on the property you want to use with Checkout.
  3. Click on the Admin button in the left sidebar.
  4. Click on the Conversion button in the left sidebar.
  5. Click on the Upgrade to Google Analytics 4 button.
  6. Click on the Upgrade button.
  7. Click on the Finish button.
  8. Click on the Done button.

Make a note of the new tracking ID for your property. You'll need it in the next step.

Optional - Create a new Google Analytics 4 property

If you don't have a Google Analytics 4 property, you can create one in the Google Analytics dashboard:

  1. Log in to your Google Analytics account.
  2. Click on the Admin button in the left sidebar.
  3. Click on the Create New Property button.
  4. Click on the Google Analytics 4 button.
  5. Enter a name for your property.
  6. Click on the Create button.
  7. Click on the Done button.
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Retrieve your Google tracking ID

Next, you'll need to retrieve your Google tracking ID. You can find this in the Google Analytics dashboard.

  1. Log in to your Google Analytics account.
  2. Click on the property you want to use with Checkout.
  3. Click on the Admin button in the left sidebar.
  4. Click on the Tracking Info button in the left sidebar.
  5. Copy the Tracking ID.
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Enter your Google tracking ID in Dashboard and enable Google Analytics

Finally, you need to connect your Google Analytics property to Checkout. You can do this in Dashboard:

  1. Go to Dashboard -> Settings.
  2. Under the Checkout section of the sidebar, click Analytics.
  3. Paste your Google tracking ID into the Google Analytics Tracking ID field.
  4. Click the Enable Google Analytics toggle.
  5. Click Save.