There is a common saying that we should “think globally, act locally”. So, when you take your business to a global scale, we make it our job to help you consider the best ways to “localize” your customers’ experience.
We understand not everyone has the budget to localize and translate their entire website. Zonos can provide you some easy and excellent wins to achieve the best possible experience on your current website and give international customers an astounding experience when buying from a United States retailer.
For your customers’ experience, these are the areas we can help you localize.
- Zonos Hello
- Shipping policies
- Shopping in local currency
- Checkout translation
- Checkout form validation and descriptors
- Shipping methods
- Messages specific to their location
- Paying in currency
- Local payment methods
- Post order email communications
Zonos Hello is triggered and displayed to any buyer outside the United States and is the perfect way to let shoppers know what the buying experience will be like from your website. Welcoming the customer to your site is a prime opportunity to let them know how localized their shopping experience will be.
- Set the expectation they are buying from a US website, and they will shop and pay in their currency with local payment methods.
- Mention you will calculate duties and taxes, and they can check out in their local language.
- Hello supports translation so you can set expectations in their native tongue.
Many times, international customers visit your shipping policy page to find out if you even ship internationally. Hopefully, we can reduce that fear with Hello. Instead, you can use your shipping policy page to provide more in-depth information on topics such as deliveries within their country, your offered shipping methods, international returns, shipping costs, and store policies. You can also customize the messaging with Hello, such as linking to your policies to make it easy to find.
Shopping in local currency
According to PayPal’s Cross-Border Consumer Research, when international customers were asked…
“Which, if any, of the following would make you more likely to buy from a website in another country?”
In their answers, currency was a major factor. The Zonos API, as well as Shopify and Magento apps, support currency conversion for 142 different currencies.
Translation is a fundamental component of offering a localized experience. Zonos Checkout supports translation from English into 18 different languages. Zonos Checkout comes translated, so you may even see 37% of all your customers checking out in a different language from what your website displayed. International shoppers are persistent; removing barriers to purchasing will help you acquire more customers and orders.
Checkout form validation and descriptors
If your address fields are not dynamic by country, then you have not completed the localization experience for your customer. Zonos Localization API and Zonos Checkout supports localizing the address fields to your customer by hiding fields like a postal code field where they do not use postal codes. Also, it will supply correct terminology for that label.
Below are a few examples where countries use different labels than the United States and, in some cases, do not utilize a city, state or postal code. Also, you will notice how their postal code field is validated. Any bolded field indicates their label differs from the standard label. e.g. the United States ZIP Code is bolded, because it differs from the norm.
|Country||City label||State label||Postal code label and format|
|United States||City||State||ZIP Code 99999|
|Bahamas||City||Island||No postal codes|
|Belize||City||No states||No postal codes|
|Greece||City||No states||Postal code 999 99|
|Hong Kong||Area, エリア||No states||No postal codes|
|Ireland||Town||County||Postal code D99|
|Jamaica||City||Parish||No postal codes|
|Japan||City, 城市||Prefecture, 県||Postal code, 邮政编码 999-9999|
|Korea, The Republic of||City, 시티||Do 도/道||Postal code, 우편 번호 99999|
|Mayotte||City, Ville||Commune||Code postal 99999|
|Russia||Gorod, Город||Oblast, Провинция||Postal code, Почтовый индекс 999999|
|Singapore||No cities||No states||Postal code 999999|
|Sweden||Locality||No states||Postal code 999 99|
|United Arab Emirates||Emirate, الإمارة||No states||No postal codes|
Zonos allows you to describe the shipping service level at checkout differently for each individual country. Localizing shipping methods can prove powerful and give the customer peace of mind, knowing which carrier will be delivering the package. For instance, if you use DHL eCommerce International Mail service, and Canada Post does the final mile of delivery in Canada, you can set your shipping description inside of Zonos to say “Canada Post 4-14 Days” instead of “DHL eCommerce International Mail”.
Messages specific to their location
Setting custom messages at checkout is a great way to give additional information specific to the customer’s location. For instance, the 2019 Chinese New Year is on Tuesday, February 5th. If a customer is checking out late January, the Zonos Checkout can set a message for the slower service levels to China and say:
“This shipping service can take 1-3 weeks for delivery. Due to the Chinese New Year, your order may not arrive until after the holiday when courier services resume delivery.”
You can also say it in Chinese with our translation capabilities.
Paying in currency
Zonos localizes all 142 supported currencies. Localizing currency is not simply changing the currency code from USD. It also involves using the correct fractional separator and currency symbol in the right locations. For example, Japan Yen is a zero-decimal currency, $50.00 USD is converted to ¥5704 without the fractional decimal.
Local payment methods
Zonos Payments and a select few 3rd party payment gateways offer local payment. Consider when you choose your payment processor for international orders that there may be preferred payment methods you are not offering to your customer. In Brazil, only 30% of the credit cards support international purchases. Also, in China, only 1% of online shoppers pay with the typical foreign credit card brands like Visa. So, offering Boleto in Brazil or Alipay in China can have an influential impact on your sales in those countries.
Post order email communications
If you want repeat international customers, remind them that they purchased from your website. Zonos email order confirmations, as well as shipping and email notifications, are all translated.
Invest time and effort into the tools Zonos provides such as Hello, messaging, and payments to localize your customers’ experience. You will see an uptick in conversion and with enough international traffic coming to your website, a substantial ROI for your efforts.